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Top Tips For Creating Better Web Forms

Posted 29th June 2020

Here are our top design tips to optimise web forms that are user friendly and engage customers.

A Web Form is a digitised form that enables you to better understand your customers and gain information about them as well as an efficient, secure way to get authorisation on things like HR documents and more.

According to recent research from the B2B reviewer Clutch, 86% of people fill out at least one web form per week. Each of these millions of daily interactions is a step in a customer journey – and an opportunity. From content download to final checkout, your business benefits from helping people reach their goals efficiently.

Clear and concise web forms will improve efficiency for online-based authorisations, boost your lead generation efforts, conversion rate, and customer retention. However, if they are clumsy and hard to understand you may miss out on information and clients.



This includes how you arrange the form layout, order the fields, and connect between fields. Ordering the form logically will result in an easy, efficient user experience.

Input fields: These areas ask for user data, such as text fields, password fields, checkboxes, radio buttons, sliders, etc.

Field labels: These inform the user what is needed from an input field.

Action buttons: An action will occur if the user presses this button i.e. a submission.

Feedback: This informs the user of the result of their input. It can be positive – “Thank you for signing up” or educative – “Please check your information and try again”. This also includes assistance feedback or entry validation to facilitate the process.

If the Web Form is structured and includes the necessary elements, it will be both functional and easy to use.

Research shows that users don’t mind scrolling when it comes to forms. They prefer a single column format with scrolling vs. multiple columns that can be viewed without scrolling. So, keeping your form in a single column format makes it easy to tab through.


Make Your Web Form Simple To Use

The objective of a good web form design is to show users what information is required, then guide them through the elements until completion.

Be as clear and concise as possible to ensure a frictionless experience. You can simplify web forms in numerous ways:

Use concise terminology which cuts down on confusion and helps users scan your form by using succinct and descriptive labels. For example, instead of just ‘name’ use ‘first name’ and ‘last name.’

Provide examples: If a field is likely to confuse users, offer an example.

Use asterisks for required fields: Typically, it’s best to avoid optional fields. However, if you must use them, an asterisk will work to delineate the required from the voluntary.

Use sentence case: Enhance the readability of your web form by using sentence case – capitalizing only the first word in a sentence – for longer phrases. Title case (“Sign Up Now”) can be functional for CTA buttons.

The simpler and more beneficial the web form appears the more likely users are to be engaged and complete it correctly.


Minimise Fields

Less is always more when designing web forms.

Shorter web forms create less resistance for users. A study by Hubspot found that cutting the form fields from four to three increased conversions by 25%.

A recent study from Clutch found that the largest percentage of people (44%) spend more than two minutes completing a web form. Of the surveyed respondents, 23% spent between 1-2 minutes when completing a web form.

Avoid overwhelming users by requesting only the data needed to further the customer relationship. If you need to include more form fields, try spacing them across multiple pages. This will reduce the perception of effort to visitors.



The world we live in is more visual than ever. That’s why graphics and videos are popular marketing tools.

Visual contrast is essential to web form design because it signifies which fields deserve the user’s attention. Without direct visual cues, users may become perplexed and decide to bounce.

Remember these visual elements when designing your web form:

Colour: using primary and complementary colours together will help make your designs easier to understand.

Brightness: placing a light object on top of a dark object will make it pop – and vice versa.

Limit distractions: placing your web form in a clear space free from other objects will work to hold attention.

Plenty of arrows and white space also provide a welcoming and uncomplicated web form.


Form Builder And Web Forms

You can, of course, create your own Form or if you want to take the hassle and stress out of building your own, we can create it for you. All we need is the type of form you require, your logo and form information, then we can do the rest. Not only can we create what you desire in a Web Form we can also embed it for you and create a secure signature option for relevant forms.


E-Sign is a leading provider of electronic signature solutions providing professional Electronic SignaturesForm BuilderWeb FormID Checker and Personalised Email solutions to businesses across the UK. 

To find out more about our E-Sign solutions and how they could transform your business, give us a call today on (+44) 0330 057 3001 or email us at 

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